Διπλωματικές εργασίες

Μόνιμο URI για αυτήν τη συλλογήhttps://repository.ihu.gr/handle/123456789/46857

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Πλοήγηση Διπλωματικές εργασίες ανά Συγγραφέα "Grammatikopoulou, Georgia"

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  • Μικρογραφία εικόνας
    Τεκμήριο
    The influence of using Internet of Things innovation in hotel industry in Greece
    (Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2018-01) Grammatikopoulou, Georgia; Γραμματικοπούλου, Γεωργία; Tsourela, Maria; Τσουρέλα, Μαρία; Σχολή Διοίκησης και Οικονομίας, Τμήμα Διοίκησης Επιχειρήσεων; MBA in Hospitality & Tourism
    Due to nowadays extreme pace of technological evolution, the presence of the Internet of Things (IoT) is already a reality. It concerns the innovative technology that supports ‘smart’ objects and devices to be connected to networks with enabled sensors and actuators, and communicate with people and other objects too, the appliances of which can influence various aspects of everyday life and can be proved important for businesses that want to provide enhanced products or services. Regarding the purpose of current study, it analyzes the influence of the IoT in Greek hotel industry in particular. Setting its main research issues examines the effectiveness of IoT functionalities on hotel’s services from customer’s perspective. That is, Iot is considered to be used effectively if guests recognize its value that is added to hotels enhanced services. Obviously, this value creation results in more increased customer satisfaction levels and consequently the hotel achieves to gain more profits and is led to competitive advantage. So, based on the Resource-based View (RBV) model and the main activities of hotel’s value chain that can add value mostly to hotels services, a survey is conducted in order to investigate how guests evaluate the various IoT functionalities applied in a hotel, and additionally, if they can think of these functionalities as motivating factors towards choosing such a hotel instead of competitive ones. 147 respondents from various age groups participate in the specific survey placed in Greek hotel industry reality. In conclusion, after analyzing the results of the particular survey, that refer to guests concerns about hotel’s effective IoT utilization, the research ends up that when IoT is applied in a hotel, it can be leaded to add value to the provided services and as a consequence to achieve competitive advantage against its competitors.