University Center of International Programmes of Studies (UCIPS)

Μόνιμο URI για αυτήν την κοινότηταhttps://repository.ihu.gr/handle/11544/5

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Πλοήγηση University Center of International Programmes of Studies (UCIPS) ανά Συγγραφέα "Adamidou, Maria"

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    Forecasting Techniques & Promotional Analysis in Fast Moving Consumer Goods
    (2020-06-17) Adamidou, Maria
    This dissertation was written as a part of the MSc in E-Business & Digital Marketing at the International Hellenic University. The purpose of this dissertation is to examine the causes of changing the volume of sales for one specific fast-moving consumer good. We aim to examine the causes by creating a model analyzing the prices, promotions and the volume of sales. The result of this analysis should add value to the marketing campaigns and positioning of this product in the market, in order to attract the biggest market share possible from all the competitors.